It is a Saturday and you decide to go to the mall just to hangout. You have no intention of shopping whatsoever until you see this elegantly styled makeup store that seems to be beckoning you to enter. You totally forget your resolution to save and quit buying items that you do not need. You have more makeup than a professional makeup artist. You know for a fact that you won’t be able to finish your supply before they expire. Your resolution flies out of the window upon seeing this well lit store that is tastefully packed with mirrors and have more than enough space so you won’t bump into their other customers who seem to be as mesmerized as you are. Yes shopper, you were allured and drawn under the spell of an effective cosmetic display. Be assured that you are not the only one who ended up entering a store and buying items because of the appeal and magnetism of the store.
These are the top 3 things that “convince” a window shopper and turn her into a buyer.
- Never underestimate the power of lighting. Make up stores in particular have a well lit cosmetic display to encourage onlookers to take a look and then touch the item, try it on (with no strings attached of course) and then eventually buy. With the proper lighting, the packaging seems to look 10 times better and yes, once you apply the product on your skin, lighting can give you that flawless and timeless look. Your wrinkles and acne marks are significantly reduced, hence convincing you to reach for your wallet and go for the purchase.
- Space is also an important factor in closing a sale. No one wants to be in a cramped store where your personal space will surely be invaded. A spacious store where onlookers can freely look and feel as if the store is specially opened just for her will surely bag a customer or two – most probably more. If you see a store full of mirrors, that is an ingenious way to make the limited space appear bigger. In that sense, mirrors do not only prompt you to look at yourself, it gives the illusion of a bigger place to shop.
- Last, the cosmetic displays are usually crafted in a tasteful and elegant fashion to allure customers and put them under a spell. The best selling products are usually placed on the right where customers tend to go first and the counter at the farthest corner, thus “forcing” customers to see everything that the store has to offer before checking out.
Never underestimate the power of the makeup display. It spells the difference between bagging a sale or not.