Corporate photography is a segment of the wider field of commercial photography. Nevertheless, it is a highly skilled art with its own subtleties.
The difference between corporate photography and other types of commercial photography are many. In other types of photography, the photographer has the privilege of doing retakes until he arrives at the right angle to shoot the perfect picture, but corporate photography is basically a hit-or-miss business. Hence an experienced and able corporate photographer requires to be contacted for the task.
The photographer must be able to react quickly because corporate events are usually quick paced with lots of surprises. Corporate photography requires attentiveness, fast performance and a continuous awareness on part of the photographer.
A critical task included in a corporate photographer’s job profile is clicking headshots of the high-ranking business executives at an event. The headshots are either used for archival records or are printed in business publications along with the corresponding news feature. The photographer must therefore be skilled in this task.
The mere reputation of a photographer does not certify his proficiency in corporate photography. A famous wedding photographer might think that handling a corporate event is easy, but he could very easily embarrass himself. Weddings generally have a clearly defined sequence of customary rites, so a photographer can relax and keep a tab on the proceedings by following the series of events. But in corporate events, unexpected occurrences are very common and this demands complete awareness from the photographer. Therefore, a seasoned corporate photographer is best suited for the task
Corporate photography plays a crucial role in effective public relations for a company and to hire a good photographer for the purpose, you must adhere to the above mentioned advice. However, before engaging a corporate photographer, you must look at samples of his past work to verify his claims and have a fair idea of his skills.