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Sass & Bide latest brand to return to London Fashion Week


By Eve Oxberry

Sass & Bide is the latest in a raft of brands returning to the London Fashion Week (LFW) line up.

Beginning life as an underground denim brand, Sass & Bide went on to build its reputation for quirky dresses at LFW before leaving to show at New York and Australian Fashion Weeks.

This season it will show on the official catwalk in WC1 at 7.15pm on September 18.

Sass & Bide designers Sarah-Jane Clarke and Heidi Middleton said: “Ten years ago the concept for Sass & Bide was born in London. To be returning here 10 years later, showing in a city that we love so much and that fuels our creativity is really exciting!”

Chairman of the British Fashion Council Harold Tillman, added: “We are delighted that Sass & Bide will show their collection in London this season. The company has built a strong international following over the past decade and they are a great addition to our schedule as we both celebrate landmark anniversaries – our 25 years and their 10th.”

Sass & Bide’s return follows big name brands including Burberry, Matthew Williamson, Pringle and Clements Ribeiro, all of which will return to mark LFW’s 25th anniversary.

LFW’s womenswear shows will take place from September 18-22 followed by a menswear day on September 23.