Looking after your hair is a top priority if you pride yourself on having clean and healthy looking hair, and using quality hair care products (i.e. shampoo and conditioner) is a must. However, when it comes to getting the best value for money should you buy professional salon hair care products, or would cheap high street hair care products be just as good?
High street products seem much more affordable and therefore giving you better value for money because of the low cost of high street hair products. Branded premium salon products can appear pricey with the average 300ml shampoo bottle priced at 5 times the cost ($20/GBP10) of a regular high street shampoo ($4/GBP2).
On just this kind of price comparison alone, it appears that the cheap high street hair products are the winners as you are getting 5 times as much product for the same cost, or the same amount of product for 1/5 the price of the salon professional hair care products.
When you look more closely at the comparison between the effectiveness and the quality of high street hair products and salon hair products, does the comparison end up in the favour of cheap hair care products, or do the cheaper high street products turn out to be a false economy?
To see if cheaper high street hair products provide more value for money in both the short and long term when compared with professional salon hair care products, we made the decision to test them both to see how each of the hair products compare against one another in a quality test.
We tested a 300ml bottle of shampoo from the high street and a 300ml salon professional shampoo. With the high street product a 50ml application is standard to clean hair where with the professional product a 10ml application was all that was required to clean the hair to the same standard.
Using 50ml per application, the average high street hair shampoo provides approximately 6 applications per 300ml bottle. With just 10ml used per application, the professional salon hair shampoo gives you around 30 applications per 300ml bottle. Doing a little math, the cost per applications are $0.64c/GBP0.32p for the cheap high street shampoo, and $0.66c/GBP0.33p for the salon professional shampoo.
Conclusion: although cheap hair care products initially seem a better deal and provide more value, in reality there is virtually no difference in price when it comes to the economics of professional salon hair care products. And? when you include the much higher quality, the greater effectiveness and visual results, and the deeper and more thorough cleansing and conditioning of salon hair care products, buying cheaper high street hair products in favour of salon hair products is a complete false economy.