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Digital Design The Future Of Fashion?

Designer/photographer Lee Hiller-London had never designed a product digitally before November 15, 2009. She had only lived in the Arkansas Ouachita Mountains for a few weeks. Before that, she’d lived in her hometown of Portland, Or. where she was an Ebay Powerseller specializing in vintage clothing. But Ebay sales were dwindling for everyone and she saw it coming. She knew she was open to learn a new craft.

Her fiance (at the time, now husband Cartoonist Rick London) says, “I was designing cartoon gifts and collectibles digitally and had been for about four years. She never asked me to teach her anything. She just watched and then one Thursday she told me, “Rick, come look. I’ve just designed 300 products. She had only been doing it, with no instruction for 3 days. I was amazed. Before I knew it she was designing shoes, one of the most complex, if not the most complex items to create”.

She says she started with a target of 500 pair of shoes by her first Thanksgiving, but had created 700 and 1000 by the January of 2010. Thanksgiving 2009 was the formal launching of all her new fabric designs showcasing over 3000 designer gifts, tees, shoes and other products.

Before the end of January 2010, she has reached the 5000 mark adding her Hot Springs, Arkansas photography gift series to her collection. To celebrate Thanksgiving 2010, just one year later, Hiller-London has 9000 items at her Zazzle store and approximately 30,000 items at hers and her
associate Amazon stores.

Rick London has consulted with others learning digital designing and says “I really have never seen anything like it. When she sets her mind to it, she is a machine. She can make more quality products in a shorter time than anyone with whom I’ve consulted. She is a very rare breed in the digital design world.”

Author Rick London is founder of Londons Times Cartoons and Gifts, the Google #1 ranked offbeat cartoon on the Internet and is married to designer/photographer Lee Hiller-London whose designer gifts have taken the Internet world by storm.