A company that is in the jewelery business has to source stock from a wholesale jewelry company who sells the products at a lower price. Products are sold at a lower price due to them being bought in bulk to be sold on afterward. It is cheaper to buy products in bulk than to buy the individually. The business is able to get the products cheaper so they can get the best profit on them. Knowing which wholesaler to buy from can be problematic in itself.
With the rise of the internet more and more people are selling fake copies of the original product. This is true in the jewelery business where people sell top copied brands for top prices. This can give jewelery businesses a bad name. It is a shame that there are people who sell copied brands as they are cheating the unknowing customer.
Sometimes a company will buy products from a wholesaler only to find that they are copies. This can make the company lose a lot of money. They have two options do not sell the products and report the company they bought them from or sell the products and risk losing their reputation. If something seems to good to be true, most of the time it is. This is true in the world of wholesale.
It is never more true that if something seems too good to be true, it usually is. Therefore if a product is sold at a ridiculously low price then you have to question the legitimacy of the product. A lot of copies have come from China, but that is not to say that all products sold from China are copies.
Ebay was attacked in previous years by products that were fake copies. This gave many sellers a bad name even if they were selling the genuine article. Fake copies often float around the internet and sometimes a site that seems too good to be true might not be all it is cracked up to be. There are genuine wholesaler companies on the internet but, there are also companies that sell fake goods.
Companies have a responsibility to the customer to ensure they are selling them the genuine product. Therefore serial numbers need to be checked and the quality of the product compared with other genuine brands of product. If the company is unsure if a product is genuine or not then they should not purchase the product at all.
When sourcing wholesalers it is important to have an idea of the price you want to purchase the products for and how much you will sell them for. A general profit can then be worked out on the amount of goods that are bought.
The company then needs to decide where they will sell the goods. If they have a website then they could sell their products on the website. If they fancy selling at online auction then there are places like Ebay. If Ebay is used then there is a risk of losing money on the products, but there is also the chance of getting higher profits on the product.
There are a lot of copies around and the internet has probably been partly responsible for the wide spread of copied goods. As people can go online and purchase goods all over the world. Chinese products have been particularly linked to copied goods, but all Countries are also likely to sell copied goods.
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