With all the free article submission sites online, there is no shortage of self proclaimed Publicity Marketing gurus out there. Pathetically most of these businesses are fly by nights seeking quick profits without the true experience and ability to actually perform the task they were hired for.
It is important to realize that most of these publicity marketing firms are simply affiliates and resellers for multiple vendors as well as back link and submission sites. The problem is, with a service that is 100% outsourced the company you’re hiring doesn’t have a real understanding of how to put a solid, long-term plan together that will reap fast and ongoing results that will raise name awareness, increase website traffic and brand you as an industry expert.
First, Before you hire a publicity marketing firm, prequalify them by asking the following questions: First, What genres of online publicity marketing do they cover? Here is the information you need.
For a solid campaign that has both short and long-term affects they must cover online video submission to multiple video hosting sites using targeted long tail key phrases, press releases to a minimum of 20 sites that specifically brand you as an industry expert to gain legitimacy, keyword targeted links on social and news book marketing sites that provide good content to the online community an create a legion of back links to your site and photo marketing which is an ultra powerful yet highly ignored form of marketing by the inexperienced online publicity marketing fraternity.
These are the minimual characteristics of a professional branding and publicity marketing campaign that will yield both direct response results as well as long term publicity and branding results that will launch your company light years ahead of any other website or brick and mortar company in your industry niche.