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Chrome Hearts: Gothic Jewelry Fans

This essay examines the Chrome Hearts brand and why its adherents love its jewelry so strongly. It delves into the challenges facing the CH label due to changing perceptions of brand and increasing consumer maturity.

All in all, Chrome Hearts may be most accurately described as a luxury designer label of sterling silver gothic jewelry for rich, powerfully daring individuals with anti-establishment ideals and mindsets. As such, Chrome Hearts naturally tends to appeal to celebrity rock stars, rock fans, bikers and other free-spirited individuals seeking alternatives to mundane, conformist classic clothing, apparel and jewelry. To illustrate this reality, we examine the never-ending list of celebs that have chosen CH jewelry: Lou Reed; Steve Jones; Britney Spears; Jay-Z; Martin Lawrence; Elton John; Tony Leung; Lee-Hom Wang; Ashlee Simpson; Lenny Kravitz; Cher; Eddie Murphy; Jamie Foxx; Karl Lagerfeld; Angelina Jolie; Pamela Anderson; and the Osbournes.

The fans who love Chrome Hearts gothic silver jewelry adore it not for the brand. After all, brand-chasing is simply another form of conformism and uniformity. Rather, what they really seek is well-crafted, one-of-a-kind gothic-styled gothic silver jewelry which endows its bearer with a powerful, magnetic image mix incorporating non-conformism, power, daring and wealth. And few can claim to design gothic silver jewelry as excellently as Chrome Hearts does. However, this fact is a cardinal weakness of the label’s premium market business model.

Chrome Hearts replicas, fakes and Chrome Hearts inspired alternatives

In recent times, CH has faced adversity in the form of countless offshore competitors of equal capacity and talent, resources and ability to offer equally detailed, beautiful & expertly crafted luxury gothic silver jewelry to bikers and other rock-culture lovers at a fraction of the authentic items’ prices. Today, fans of gothic silver jewelry are given a wide range of alternatives to original Chrome Hearts jewelry. Customers are waking up to the reality of branding, which is really nothing more than an illusion. Brand is not something which customers can always be expected to pay for. Given the easy availability of cheaper and often equally attractive offerings, it is little wonder that luxury label jewelry isn’t an unusual or rare sight on the streets despite the luxury brand pricing of the original. The new wisdom is: why bust the bank on designer label jewelry when you can get a nearly identical product made from the same top grade 925 sterling silver at a tiny fraction of the price?

However, in choosing alternatives in the form of replicas or similarly styled inspired designs, it is critical to know the grade of jewelry you are buying. Competitors range from top grade alternatives and close replicas by real jewelers to mass-producing bootleggers mass manufacturing cheap imitations made from base metals such as aluminium & copper.

For a comprehensive discussion of Chrome Hearts fakes and replicas, the writeup at the Chrome Hearts page will be very useful and informative.

The writer is a New York-based veteran jewelry craftsman with 10 years of craftsmanship experience under his belt. He specializes in both jewelry craft and gothic fashion critique. To find out everything you need to know about choosing best grade replicas made from real sterling silver jewelry, visit Gothic Jewelry