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Awareness Of Consumers About Ethically Responsible Clothing

In the recent years, all over the world, consumers have become aware about the term, ethically responsible clothing. Hence, a large population of people conducts their shopping only choosing clothes, which are ethically responsible.

Clothes, which have been developed in legal, fair, and morally upright methods, are known as the ethically responsible clothing. This involves the conditions of producing the clothing. Meaning thereby, no child labour or slaves were used to produce the clothing, and people who produced the clothes were rebated for their hard work.

Health and safety of the workers should be a key concern of any organisation, which aims at producing ethically responsible clothing. The workers should be provided safe working conditions, which do not pose threats to their health. If they are dealing with hazardous chemicals on the job, then safety regulations should be met in order to minimise accidents. It is the right of every worker to go home safe and healthy at the end of the day. If a particular clothing brand does not ensure this at its production sites, then it is not ethically responsible.

Another aspect is the material used in the manufacturing of the clothes. No animals or living beings should have been harmed in the production process, which means that materials such as fur and leather should not be used.

Non-organic cotton is an example of a harmful material used in clothing, since it gives out toxic impurities in the air. A waste product of polyester, a common material for clothing, is petroleum. Chlorine and other impurities are given out during the dying of clothes. They tend to be deadly for plants, and sea life, therefore these wastes should not be released in the marine. All safety measures and standards should be followed while allocating the waste products, so that it does not become dangerous for others.

For example, when non-organic cotton is used in fabrics, it releases pollutants into the air. Polyester, when used, produces petroleum as a byproduct. The dyes in clothes also release chemicals, such as chlorine and other toxins, which are dangerous for plant and marine life. Waste materials should be disposed off according to regulations and international standards, so that no harm is done to the surroundings.

Due to these reasons, many consumers have become aware and conscious. They make their decisions while buying clothing with certain preferences in mind. Due to the awareness of the consumers about ethically responsible clothing, manufacturers are forced to follow all moralities while producing these clothes. They are changing their attitudes and work style. Consumers are now just going for brands, which promote themselves being ethically responsible while making the clothes.

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